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Market Analysis document helps in investigation and evaluation of market situations or dynamics for a particular product.
The content of Market Analysis document is used at various stages of the product life cycle. It is used to prepare a Business Plan, to formulate Product Strategy, Product Planning and also to define business models and its pricing. So the basic goal of Market Analysis is to provide sufficient details and information so as to decide if the target market identified has the sufficient economic potential for achieving the business goals or expectations with the proposed product or IP Solution.
Market Analysis includes Market trends and customer Research, Opportunity Analysis and Sizing. |
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